- Conglomerate
- Subsidiaries
- Cross Media Ownership
- Synergy
- Joint Venture
- Independent
- Distribution -
- Consumption -
- Film Production Process
- Vertical Integration
- Horizontal Integration
- Film Production Cycle
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Ownership of 20th Century Fox
Introduction:-
Hi, my name is Sammie and I have been asked by Education Wise to Produce a series of educational resources for level 3 Media courses. The company chosen is 20th Century Fox.
Key Terms:-
- Conglomerate- is a company that is made up of many other different companies.
- Subsidiaries- the smaller companies that are within a conglomerate.
- Independent- this is a company that isn't owned by any other company, they are operated by themselves and make their own products.
- Cross Media Ownership- this means that a company owns more than one type of media.
- Synergy- this is related to cross media ownership as when a company owns more than one type of media product then their products can be cross promoted.
- Commercial- makes a profit- most companies exist to make money.
- Public Service Broadcaster- funded by public money- (BBC and TV licence fee, Channel 4 also has some PSB remit)
- Joint Venture- Warp and Film Four, 20th Century and DreamWorks).
- The company 20th Century fox is owned by Rupert Murdoch. The company is owned by a large CONGLOMERATE called 21st Century Fox although originally it was a subsidiary of News Corporation or News Corp. News Corp owns a number of SUBSIDIARIES which are other companies that the conglomerate owns. News Corp owns many other companies such as the obvious one Fox and others include Sky, National Geographic, Star TV, Talk Radio and The Sun newspaper, although Fox is part of News Corp it is also a conglomerate in itself as it owns other subsidiaries. The company is a Cross Media company as they create more than one kind of media product. This means that when one product is released it is normally advertised through Cross Promotion on the companies other platforms, this is also known as 'SYNERGY'
Operating Model
Horizontal Integration- is when companies such as subsidiaries of a conglomerate or parent companies work alongside each other to cross promote media products. This is an effect that creates 'Synergy'. Vertical Integration is where a company can produce their own product and also distribute and exchange these products. (Exchange means that the audience consumes and buys the product.) Vertical Integration ONLY applies to a conglomerate, this is because Independent companies can only produce products but then need help in distributing and exchanging them. 20th Century Fox produces and owns mediums that allow audiences to consume and exchange.
Film Production process:
Pre-production-
Pre-production is everything that happens before the actual production of any media product. This is where you plan how you want the production to go.
Things that would be planned before the production are:-
- Script- outline of the story
- Storyboard
- Audience research
- Cast and Crew
- Assets- equipment
- Filming schedule
- Concepts
- Location scouting
- Budget
- Copyright and Legislation
Things that happen during production are :-
- Filming the scenes
- Directing the Cast and Crew
- Acquiring any Assets that are needed- props, sets, costumes, make-up- prosthetics, animatronics
- Pyrotechnics
- Lighting
- Directing of Photography
- Chromakey- (can either be blue or green)
- Recording any Audio
After Production-
Things that happen after production are:-
- Editing footage
- Adding audio/ music to the footage
- Manipulating the chromakey
- Adding any transitions (dissolve, fade, jump out)
- Adding CGI (computer generated imagery)
- Adding SFX (Special features)
Products
20th Century Fox produce many different types of media for mass mainstream audiences. They also have different subsidiaries as 20th Century Fox is a conglomerate in itself. All of these products can be cross promoted as they have five different subsidiaries in total which are :
Fox TV- this subsidiary specialises in TV shows. Fox TV is known for many of its shows such as American Dad, Family Guy, Glee, New Girl, The Mindy Project, House and Bones. All of these shows have very different audiences and so Fox TV is for a mass audience. American Dad and Family Guy are aimed at a more mature audience as they are not suitable for family watching. Glee however, is more family friendly.
Star TV- this is 20th Century Fox's Indian Media and Entertainment company. This channel broadcasts in 8 different languages. a couple of their media products are The Buddy Project and SuperCops vs SuperVillains.
Sky- Sky sells many different products and has its own movie and TV show channels. They also produce their own technology and have their own broadband. Sky play 20th Century Fox movies on its channels and also play their own TV shows such as, Game of Thrones, The Walking Dead, The Flash, Zoo and Ray Donovan. Again all of these programs are aimed at very different audiences.
The Sun- this subsidiary is their newspaper which is aimed at a mass audience.
Talk Radio-
National Geographic- this subsidiary produces documentaries, these are for educational and entertainment purposes. Many people watch these and are made for a mass audience, Some of these documentaries are, In the Womb, Killing Lincoln, Abandoned, Are you Tougher Than a Boy Scout, Unlikely Animal Friends, Banged up Abroad, Inside Combat Rescue, Eat- The Story of Food, Caught in the Act, Drugs Inc., Border Wars, Leader of the Pack, Survive the Tribe, The 90s- The Last Great Decade.
Market Position
20th Century Fox are a very popular company and are also one of the biggest in the world as well as belonging to 21st Century Fox it is also a conglomerate and owns 5 different subsidiaries which are listed above. This company uses vertical integration as they can produce their own products, distribute them and also exchange them, this is different to most other companies especially independent ones as they work on horizontal integration as they can only produce a product. The company's net worth as of May 2015 is $11.3 billion and in British pounds it is £725,582,067,252. We can tell that 20th Century Fox is one of the best in the world as they are above other companies such as Paramount and Universal.
Competitors
The main rivals of 20th Century Fox are Paramount, Universal, Warner Bros, DreamWorks, CBS Corporation and also Disney. All of these companies are considered competitors as the products they make are all films and TV shows but they are all in competition with each other as their productions are all aimed at different audiences.
CBS is also a rival of 20th Century Fox as they produce similar products. CBS mainly produce TV shows which means that the main competition is with CBS and Fox TV as they have to compete for their audiences.
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